There was a man who sold waffles in a shabby alleyway. His calculation of the prices for the waffles was a bit odd: 300 won for one and 1,000 won for three. If one waffle costs 300 won, it should be 900 won for three. But the prices on the menu read, “3 for 1,000 won.” His customers wondered and asked him, “Why don’t you sell cheaper to those who buy more?”
He replied, “He who buys one is poorer than he who buys three. So one should be cheaper.”
He gave the example of a student who shared one waffle with his friend, and that an elderly woman who bought one with the money she earned, collecting wastepaper.
His business model was unique, compared with common sales practices, but it felt as warm as freshly baked waffles.