“It’s the only food my son can eat. Is there anyone who might be willing to sell this waffle?”
This heartfelt message appeared on an online forum. It was written by the mother of a nine-year-old boy. Her son has autism and struggles with chewing and swallowing, which makes it hard for him to eat regular meals. But there was one exception—a cinnamon waffle made by a particular food company. It was the only thing he could eat, and since it was made with organic ingredients, his mother felt safe giving it to him as a meal replacement.
Then one day, the waffle was discontinued.
Shortly after she posted her plea, something unexpected happened. The food company saw her message and reached out to her. They offered to send her their remaining stock of the waffles. But that wasn’t all—they also gifted her the recipe and ingredients so she could make the waffles at home.
It takes a lot of time, effort, and money for a food company to develop a product, and a recipe can be as valuable as any other company asset. Sharing it freely with an individual is no small thing. But perhaps it was possible because this company valued people more than profit—an inspiring example of good corporate spirit.