A Single Message

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The Island of the Five Lighthouses written by Spanish author Ferran Ramon-Cortes is a book about the process of solving communication problems through five lighthouses. The story goes that the protagonist finishes a presentation, thinking that he has done well but the audience shows a lukewarm reaction. Shocked, he asks his professor what the reason is. The professor recommends him to go to an island with five lighthouses and observe each lighthouse to look for the answer rather than giving him the answer directly. A lesson from the first lighthouse is impressive.

This lighthouse blinks repeatedly about 3,000 times a night. The lighthouse, which flashes without rest for 365 days a year to vessels sailing in the dark night sea, conveys only one message. The lesson from the first lighthouse is that you must constantly convey one message that anyone can know.

We are God’s prophets who shine the light of truth in this dark world. In leading many souls who were lost and wandering without knowing where to go, we don’t need brilliant rhetoric or many words. We just need to keep conveying our message confidently like the lighthouse. Our one and only message is God’s love toward the world.

… God our Savior, who wants all men to be saved and to come to a knowledge of the truth. 1 Ti 2:3–4